Can you beat AI at predicting effective SEO?

When you’ve spent years working in SEO, you develop a sixth sense for predicting search rankings, right?

Let’s see, shall we?

We’ve created a quiz to pitch your wits against the guessing prowess of Google's generative AI chatbot, Gemini. See if your SEO know-how can beat AI at predicting which of the following websites rank higher on SERPs. 

Complete the form to get started.

We plan to collate these results, so we’re gathering contact data to ensure we only report on unique submissions and so we can send you our report later in the year.

Enter your details below to start the quiz. 

SearchPilot needs the contact information you provide to us to contact you about our products and services. You may unsubscribe from these communications at anytime. For information on how to unsubscribe, as well as our privacy practices and commitment to protecting your privacy, check out our Privacy Policy.

Can you beat AI at predicting effective SEO?

When you’ve spent years working in SEO, you develop a sixth sense for predicting search rankings, right?

Let’s see, shall we?

We’ve created a quiz to pitch your wits against the guessing prowess of Google's generative AI chatbot, Gemini. See if your SEO know-how can beat AI at predicting which of the following websites rank higher on SERPs. 

Complete the form to get started.

We plan to collate these results, so we’re gathering contact data to ensure we only report on unique submissions and so we can send you our report later in the year.

Enter your details below to start the quiz. 

SearchPilot needs the contact information you provide to us to contact you about our products and services. You may unsubscribe from these communications at anytime. For information on how to unsubscribe, as well as our privacy practices and commitment to protecting your privacy, check out our Privacy Policy.

How it works

Test your hypothesis skills with these 12 questions. 

At SearchPilot, we are passionate about the power of SEO A/B testing for websites. But with this quiz, we want to test something else. We want to test how easy it is to predict whether one website will rank better than another based on core ranking factors

In each question, we ask you to pick what you think is the highest-ranking website from a choice of two based on a specific search term. We give you a set of basic data about each page, and all we (kindly) ask is that you don’t Google it!

We asked Google's generative AI chatbot, Gemini, to answer the same* questions. Spoiler: it didn't get them all right.

*While we asked Gemini the same questions, we didn't give it all the data we'll be providing you. So, in theory, you're at an advantage!

Our quiz methodology

To make it fair, let's provide you with some context

Every website included in the quiz is the result of a US-based Google search that took place in February 2024. Search results may be different on the quiz completion date. Similarly, we have included metrics that were most valuable at the time. Please note that Google has since replaced First Input Delay (FID) with Interaction to Next Paint (INP).

We collected a series of data from each web page, including the Domain Rating, URL Rating and number of organic search keywords form Ahrefs and Largest Contentful Paint (LCP), First Input Delay (FID), Cumulative Layout Shift (CLS), performance score, and accessibility score from Google’s PageSpeed Insights. This information will be shared with you but was not given to Gemini. 

We provided Gemini with a detailed prompt and a search term, along with two URLS, and and asked it which one ranked higher on Google.

It’s free and only takes 5 minutes

Test your SEO prediction skills

This quiz has been designed to test the theory that when it comes to SEO, we can't leave it to chance. Not even AI will get it right every time!